Marloo launches AI tool to improve adviser workflow efficiency

Artificial intelligence (AI) platform for financial advisers Marloo has launched a new tool aimed at introducing efficiencies to advisers’ workflows.

The tool, Ask Marloo, enables advisers to work across their whole client book at once, rather than one file at a time.

It also supports advisers with taking on another adviser’s clients when they move on from their firm or retire.

Marloo said advisers would be able to conduct a deep dive across all clients to provide insights that can be converted to build their book value.

Ask Marloo’s capabilities include highlighting which clients could be impacted by market developments and to what extent they affect their financial standing, and alerting advisers to clients who had mentioned an upcoming change in their financial circumstances but were yet to seek further advice.

Additionally, it can detail objectives and requirements across a book of new or legacy clients inherited when another adviser moves on, identify clients with adult children or dependents that were yet to be engaged with but may benefit from advice, and highlight clients whose cover is due to be renewed.

Marloo noted that while this information is stored within an adviser’s CRM, it is often spread across multiple tools and required action to extract.

It said that Ask Marloo addressed this by drawing on meeting notes, documents, and emails to pull out key data that advisers and paraplanners need to provide advice quickly and efficiently.

“Financial advice runs on memory: what was said three years ago, why each decision was made, and what has changed since,” commented Marloo co-founder, Hardy Michel.

“That is not a nice touch on top of the advice, it is the foundation of a client relationship. However, one person can only remember so much.

“Essential background information on a client is scattered, and it is time-consuming for advisers to piece it together across multiple tabs.

“Ask Marloo changes that by recalling what is important to a client, demonstrating the potential growth opportunities within a client book and ensuring advisers continue to add value through the service they provide.”

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