The most recommended adviser platforms by value for 2025 have been revealed by financial product and market intelligence firm Defaqto.

The data is from Defaqto Engage, with its whole-of-market data including more than 18,000 funds and 2,800 discretionary fund management managed portfolio service portfolios, platforms, and products.

Aviva was the most recommended adviser platform in 2025, making up 29 per cent of the top 10, followed closely by Quilter with 28 per cent.

There was a significant gap between the top two platforms and the rest of the providers, with Fidelity Adviser Solutions in third with 9 per cent of the top 10.

This was followed by Transact (7 per cent), AJ Bell (6 per cent), Elevate from Aberdeen (6 per cent), Aberdeen Wrap (5 per cent), Scottish Widows Platform (4 per cent), Aegon Retirement Choices (3 per cent), and True Potential Platform (2 per cent).

All of the platforms in the top 10 have received a ‘Gold’ Defaqto service rating for 2026.

“We saw record inflows into adviser platforms in 2025, especially in Q3,” said Defaqto Insight consultant, Darren Winfield.

“This has been helped by smoother platform transfers although there is still some work needed in this area as the FCA are still scrutinising transfers along with any consolidation of platforms and the implications for competition and resilience including the impact on consumer duty this will have.

“At the same time, platforms are accelerating their use of connected intelligence and AI to enhance suitability, automate back office systems and support advisers in evidencing consumer duty which will all help as long as platforms support advisers on this journey in 2026.”

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