Brooks Macdonald launches offering to scale independent advice firms

Brooks Macdonald has announced the launch of Brooks Macdonald Strategic Partnerships (BMSP), an offering aimed at helping independent financial advice firms scale for the future.

Through BMSP, firms will be able to take advantage of Brooks Macdonald’s scale while retaining their independence, culture, and client relationships.

Brooks Macdonald said the launch was in response to rising demand across the UK advice market for deeper strategic partnerships that extend beyond traditional outsourced investment management.

This demand was attributed to increasing regulatory complexity, rising operational costs, accelerating consolidation, and succession planning pressures reshaping the landscape for these firms.

BMSP will expand the support offered, including investment proposition design and governance; suitability and review process enhancement; operational efficiency and technology integration; pricing and proposition strategy; growth and acquisition planning; and succession and long-term strategic planning.

It combines investment management with support aimed at helping independent advice firms to scale, strengthen governance frameworks, modernise operating models, and enhance long-term enterprise value.

The offering is primarily aimed at medium-sized firms looking for greater operational resilience and scale without pursuing full consolidation.

“Brooks Macdonald was founded as an advice-led business 35 years ago, so we understand first-hand the challenges and opportunities facing independent financial advice firms today,” said Brooks Macdonald chief executive officer, Andrea Montague.

“The advice market is undergoing structural change and many of these firms are looking for more than an investment provider. Through strategic partnerships we can support them to grow, adapt and compete in a complex environment.”

Brooks Macdonald director of strategic partnerships, Simon Taylor, added: “Brooks Macdonald already supports independent financial advice firms outsource investment management services.

“BMSP goes further, helping ambitious businesses become stronger and more valuable over time. Scale increasingly matters, but many firms still want to preserve the independence, culture and client relationships that define their business.

“BMSP is designed to help independent financial advice firms access the advantages of scale without sacrificing what makes them successful, and we believe Brooks Macdonald is uniquely positioned to support in an advice market that will increasingly favour deeper strategic partnerships.”

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