Aviva has described itself as the “number one UK wealth player” after its half-year results revealed its Wealth business’s assets under management (AUM) rose to £209bn in the first half of 2025.

This represented a 6 per cent increase in AUM, rising from £198bn at the end of 2024 to over £200bn at the end of June 2025.

Its Wealth business saw net flows of £5.8bn in H1 2025, up by 16 per cent, or 6 per cent of opening AUM, during the first six months of the year.

Aviva said that Wealth net flows increased due to growing regular contributions in its Workplace business and continued momentum in its Platform business.

Its Wealth AUM increase was driven by positive net flows and market movements of £5.2bn amid growth in UK and overseas equities markets following the heightened volatility in the spring.

Aviva’s Wealth operating profit increased by 31 per cent year-on-year to £76m in H1 2025, driven by asset growth in its Workplace and Platform businesses resulting in higher revenue and improved operating leverage.

“The continued momentum in Wealth was driven by new business wins and strong growth in regular member contributions in Workplace, which have now reached £1bn per month, and continued growth in Platform,” Aviva stated.

The firm’s Platform net flows increased by 28 per cent year-on-year to £2.4bn in H1 2025 amid positive gross inflows and higher retention in its Adviser Platform business, alongside further momentum in its Direct Wealth business.

Its total Adviser Platform customers increased by 9 per cent year-on-year to over 400,000 at the end of June 2025, while its total number of direct customers rose by 27 per cent to 90,000 over the same period.

In its wealth business, Aviva said it expected growth to continue due to continued momentum in its Workplace and Platform businesses, and that it remained on track to reach £280m in operating profit by 2027.

Furthermore, the firm is looking to increase its presence in the direct-to-consumer market and build a ‘Connected Wealth’ proposition to capitalise on what it sees as a “significant opportunity” with its existing customer base.

“Aviva’s performance in the first half of 2025 was outstanding, growing operating profit by 22 per cent and extending our track record of delivery,” said Aviva group chief executive officer, Amanda Blanc.

“Trading has been very good right across Aviva. We are the number one UK wealth player, with more than £200bn of assets, and net flows are up 16 per cent

“Over the past five years we’ve transformed the performance and prospects of Aviva. Today we are the UK’s leading diversified insurer, with a strong track record of delivery, and an unwavering commitment to our customers.

“We are very well positioned to accelerate growth in the capital-light areas of wealth, health and general insurance, and deliver more and more for our shareholders.”

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