Aviva’s Wealth business sees net flows rise to record £10.9bn

Aviva’s Wealth business saw its net flows increase by 6 per cent year-on-year to a record high of £10.9bn in 2025, its annual report has revealed.

The record inflows were driven by growing regular contributions into the firm’s Workplace segment and continued momentum in its Platform section.

Workplace net flows rose by 6 per cent to £7.1bn and its Platform net flows increased by 7 per cent to £4.6bn.

Its Wealth assets under management (AUM) increased by 18 per cent over the year to £234bn.

Aviva’s Wealth customer numbers also increased during the year, by around 200,000 to 5.7 million, while operating profit in its Wealth segment rose by 36 per cent to £175m.

The firm’s overall operating profit increased by 25 per cent to £2.2bn, meaning its target of £2bn in operating profit was reached a year ahead of schedule.

“Aviva delivered an outstanding performance in 2025, our fifth consecutive year of strong, profitable growth,” commented Aviva group chief executive officer, Amanda Blanc.

“Operating profit was up a significant 25 per cent and we increased cash and capital generation and IFRS return on equity.

“We have achieved our 2026 financial targets one year early, highlighting the rapid and sustained progress we are making.

“We are highly committed to growing our dividend and today we are announcing a final dividend of 26.2 pence per share, an increase of 10 per cent, and we are commencing a £350m buyback.

“In wealth we cemented our position as the number one player with over £230bn of assets; we attracted record net inflows of almost £11bn and won over 500 new workplace pension schemes.

“We are in a very strong position to deliver long-term growth, especially in the capital-light markets of wealth and insurance, and unlock even more benefits for our customers and shareholders.”

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