VouchedFor has launched its Top Rated Financial Adviser campaign for 2026, backed again by BlackRock and Fundment.

The organisations have called on advisers to join the consumer-facing showcase of adviser excellence to receive feedback on their clients’ experiences.

The initiative culminates in the 2026 Guide to Top Rated Financial Advisers, which is expected to feature more than 2,500 advisers and reach over two million consumers.

It aims to provide advisers with third-party validation, marketing support, and client-friendly resources amid increased scrutiny on the advice profession.

“Advisers tell us the biggest challenge is not the quality of advice, but reassuring new and existing clients of the value of working with a professional adviser,” said VouchedFor director of adviser sales and success, Hattie Spurrell.

“This campaign gives advisers tangible evidence of a positive customer experience, backed by the voices of their own clients.”

Spurrell added that the guide shares positive client stories and resources, aiming to support people in understanding the value of advice.

“Throughout the campaign, we’ll provide the adviser community with additional resources - like our Financial Explainer series - to support their clients,” Spurrell continued.

“Because when more people see advice for what it really is – a trusted partnership that improves lives – everyone benefits.”

BlackRock head of UK adviser business, Heather Christie, commented: “The need for quality financial advice has never been greater, but advisers face more pressure than ever to demonstrate value.

“Campaigns like this celebrate the profession while helping firms of every size show how they deliver for clients. We’re proud to help advice firms of all shapes and sizes meet their clients’ needs through cost-effective solutions such as MyMap, our range of actively managed multi-asset funds.

“We’re delighted to work with Fundment to champion the value of advice by supporting VouchedFor’s Top Rated Guide, to celebrate the advice professionals delivering outstanding service and outcomes every day.”

Fundment founder and CEO, Ola Abdul, added: “We’re proud to support the Top Rated campaign again this year.

“It’s not just about recognition - it’s about helping more people understand the real value of financial advice. When advisers are trusted, supported, and celebrated, everyone wins. That’s why we are here.”

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